Question 2. Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.
Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied. (June 2013)
How important are computers, phones, the internet, etc, in selling and watching films?
The explosion in the use of computers, phones and the Internet has had a huge impact on the way films are marketed and consumed today. Nowadays people consume the media online far more than they visit the cinema, read magazines or newspapers. Therefore, the film industry has had to adapt its behaviour to meet the needs of its audience.
How is Beauty and the Beast being marketed digitally?
Beauty and the Beast marketed through a range of different digital platforms, to generate interest from a diverse set of consumers. ‘Teaser Trailers’ began to arise digitally in May 2016, after Glamour Online Magazine reported about them. Then In July 2016, online Glamour Magazine reported on the digital ‘Teaser Posters’ released by Disney. Also the Beauty and the Beast star protagonist ‘Emma Watson’ also released the teaser film posters on her Instagram page, which generated over 1.5million likes. Disney then started to target the IPhone markets in September 2016 through ‘Beauty and the Beast Disney Stickers’ to add to your messages after a simple download and In November 2016, the first trailer broke all time viewing records, storming ahead with over 31, 600,000 million views to date. However it wasn’t until January 2017 when the official trailer was released and Ariana Grande who sung the legendary ‘beauty and the beast song’ with John legend, also released the final trailer on her Instagram page to her ‘95.2 million followers’. More innovative celebrity marketing came from ‘Tammy Hembrow’, a fitness Gym Shark Model, posing with the ‘Beauty and the Beast’ mechanical rose, that drops a leaf every month from a year on her Instagram page, which has 5.7 millions followers. However Throughout all this online digital marketing the @beourguest Twitter account was constantly being uploaded with trailers, ticket links and website links to there ‘107,000 followers’.
How was Chi Raq marketed digitally?
Local British film company Vertigo digitally marketed Chi-raq through the platforms they have available. Unlike Disney that has homogeneous recognisable synergy. Vertigo seeks to find new talent, therefore not having a particular synergy to help market with. Nevertheless they digitally marketed Chi-Raq on their Facebook page that has 8,740 likes. Their Teaser poster only received 5 likes. However the link to their YouTube page which has 10k followers, introduced the official trailer which now has over 8,000 views. There release of the trailer into different media company such as ‘Vimeo.com’ also boosted publicity receiving 687 likes on the trailer release. Furthermore the pairing production companies ‘40 acres and a Mule Filmworks’ also have a successful Vimeo.com account generating 1,580 followers. On this they released music videos for the ‘pray 4 my city’ song generating 95 likes in total.
How important are computers, phones, the internet, etc, in selling and watching films?
The explosion in the use of computers, phones and the Internet has had a huge impact on the way films are marketed and consumed today. Nowadays people consume the media online far more than they visit the cinema, read magazines or newspapers. Therefore, the film industry has had to adapt its behaviour to meet the needs of its audience.
How is Beauty and the Beast being marketed digitally?
Beauty and the Beast marketed through a range of different digital platforms, to generate interest from a diverse set of consumers. ‘Teaser Trailers’ began to arise digitally in May 2016, after Glamour Online Magazine reported about them. Then In July 2016, online Glamour Magazine reported on the digital ‘Teaser Posters’ released by Disney. Also the Beauty and the Beast star protagonist ‘Emma Watson’ also released the teaser film posters on her Instagram page, which generated over 1.5million likes. Disney then started to target the IPhone markets in September 2016 through ‘Beauty and the Beast Disney Stickers’ to add to your messages after a simple download and In November 2016, the first trailer broke all time viewing records, storming ahead with over 31, 600,000 million views to date. However it wasn’t until January 2017 when the official trailer was released and Ariana Grande who sung the legendary ‘beauty and the beast song’ with John legend, also released the final trailer on her Instagram page to her ‘95.2 million followers’. More innovative celebrity marketing came from ‘Tammy Hembrow’, a fitness Gym Shark Model, posing with the ‘Beauty and the Beast’ mechanical rose, that drops a leaf every month from a year on her Instagram page, which has 5.7 millions followers. However Throughout all this online digital marketing the @beourguest Twitter account was constantly being uploaded with trailers, ticket links and website links to there ‘107,000 followers’.
How was Chi Raq marketed digitally?
Local British film company Vertigo digitally marketed Chi-raq through the platforms they have available. Unlike Disney that has homogeneous recognisable synergy. Vertigo seeks to find new talent, therefore not having a particular synergy to help market with. Nevertheless they digitally marketed Chi-Raq on their Facebook page that has 8,740 likes. Their Teaser poster only received 5 likes. However the link to their YouTube page which has 10k followers, introduced the official trailer which now has over 8,000 views. There release of the trailer into different media company such as ‘Vimeo.com’ also boosted publicity receiving 687 likes on the trailer release. Furthermore the pairing production companies ‘40 acres and a Mule Filmworks’ also have a successful Vimeo.com account generating 1,580 followers. On this they released music videos for the ‘pray 4 my city’ song generating 95 likes in total.
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