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Disney: Ownership

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This list of 13 properties you may not have known were owned by Disney, whether it be full ownership or a 50 per cent share: 13. HONORABLE MENTION: VICE MEDIA Disney, of course, was founded on family-friendly fare, led by a cartoon mouse. Vice Media was founded largely on counter-culture values in 1994, led by three Canadian punks. But despite Disney’s traditional focus on all that is shiny and happy, and Vice’s focus on truth and disruptive, authentic journalism, Disney’s money trucks pulled up to Vice’s offices late in 2015 and dropped off $400 million for approximately a one-fifth share in the company. One of the results of this deal is that Vice is taking over cable channel H2, rebranding it “Viceland,” which debuts in February 2016. 12. PIXAR Toy Story was the first in 1995 and the rest is history. But things got contentious between Disney and Pixar in the late 90s, when Disney refused to include Toy Story 2, which had originally been slated for direct-...

Disney: Beauty and The Beast Case Study

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Digital Marketing for Beauty and the Beast The studio is working with Unilever’s Persil, Procter & Gamble’s Olay, Sony Mobile, Comparethemarket.com, HomeAway, estate agent Hamptons International and Latest In Beauty ahead of the release of the film, which stars Emma Watson as Belle, on 17 March. Sony Mobile will offer anyone who buys an Xperia smartphone on O2 in March a six-month subscription to streaming service DisneyLife. It is also promoting the campaign across out of home, digital, press, social and point of sale in O2 stores. Persil is selling 1.9 million promotional packs that include a £5 Disney store voucher, supported by out of home, digital, social, mobile and point of sale campaigns. Olay is giving away an "enchanted holiday" to New York, and supporting the competition with digital, press and in-store display. Comparethemarket.com is launching a campaign on 10 March to promote its Meerkat Movies 2-4-1 cinema initiative. HomeAway is giving away a ...